Narratives that Resonate
I work with global brands, institutions, and notable personalities—bringing together creative insight, cultural fluency, and a storyteller’s lens. Whether through strategic advisory or thoughtful storytelling, I help craft narratives that resonate across borders and leave an indelible mark.
SELECTED WORK
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No.
01
I spearheaded the development of Abu Dhabi Investment Company's new brand story and identity, and provided strategic communication and PR advisory services, ensuring a cohesive approach across marketing, PR, and CSR initiatives.
No.
02
I collaborate with the Editor-in-Chief of National Geographic Al Arabiya to develop award-winning cover stories centered on cultural themes. Our 2022 cover story on Emirati female falconers was recognized as the best cover story across all global editions.
No.
03
I was brought in as an advisor by Swarovski's regional office to develop strategic brand activations and marketing initiatives tailored to the Abu Dhabi market. My work led to record-breaking sales and a significant return on investment (ROI) for the brand.
“Manar was a great asset to the brand's growth in Abu Dhabi's market. She contributed greatly through planning strategic marketing activities that broke sales records and generated ROIs beyond expectations."
Former Regional Manager at Swarovksi
- Badriyeh gaedi
